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Research papers

Measuring children's behaviour in a complex multi-media world

We all live in a rapidly changing world where, arguably, children are at the forefront of technological developments. It is imperative for marketers to understand the behaviour, attitudes and motivations of this ever-evolving and often elusive target...

Catalogue: ESOMAR Conference On Age 2005
Authors: Debbie Solomon, Jo Peters
Company: MindShare
January 30, 2005
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Citation

Solomon and Peters (2005a, January 30). Measuring children's behaviour in a complex multi-media world. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/measuring-children-s-behaviour-in-a-complex-multi-media-world